Branding
Web Branding Matters -- Part One
There is a new concept in branding: online branding. If you want to know exactly what that means, you only have to take the traditional definitions of branding and adapt them to the Web. Read more →Web Branding Matters -- Part Two
Brands grow in time. They appear over night but they can die as fast if you fail to address at least four of the crucial aspects of the branding process:1. Read more →Web Marketing and Traditional Advertising are more Effective with Proper Branding
It really won't matter if no one knows your product or service because you haven't branded your business correctly. Some companies and businesses spread their ad dollars around with direct mail, radio, broadcast and web. Read more →What About Me? What You Need To Know About Me-Marketing
What about me? Are you asking yourself this question? If not you should be. Don't wait until you are in crisis mode when you are losing your job or your business before you think "what about me? Read more →What About the Internal Brand?
More and more companies are revitalizing their brand with a new logo, building remodels, new uniforms, advertising campaigns, and the like. Typically everyone, both within and outside the company, gets excited about the new look and message. Read more →What Are Your Marketing Decisions Based On?
We all like to think we base our decisions on hard facts, but that?s not always the case. Business leaders will talk about doing their due diligence prior to making a decision; but in reality, when it comes down to it, what really pushes us to select one thing over another is our feelings. Read more →What Brand Consistency Can Do For Your Business, and Why You Should Care
Have you ever noticed that all of the Old Navy commercials on television all have the same look and feel? How about the mailers that you receive from Staples, Office Max or Best Buy? Read more →What Can Hunting Teach Small Business Owners About Getting More Customers?
I have two buddies that hunt, Jeremy and Jeff. They get up at the crack of dawn and trek out into the Arizona desert to shoot some animals. I am not a hunter and have a better chance of bring struck by lightning twice than shooting a deer, so I am not invited. Read more →What Can NASCAR Teach Us About Packaging?
The first NASCAR race of 2006 ran recently at Daytona and I was surprised by the number of new product sponsors. For years NASCAR has been a ?good ol boy" thing, however, marketers have finally realized that this is huge untapped and under marketed advertising segment. Read more →What Can The Adult Movie Industry Teach Regular Business Folk?
Alright, let?s clear the air and state right upfront that I am NO way condoning pornography. It is a fact of life, and one that apparently is not going away any time soon. Read more →← Previous Next →
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Aphorism
"This Time It's Different" are among the most costly four words in market history (March 1994)
John Templeton