Branding
Use Your Business Entities to Brand Yourself!
How do you establish an effective brand? Branding--creating a distinctive corporate identity for your business--is critical to your success as an entrepreneur. Read more →Using Headshots to Define Your Business Brand
Do you ever wonder if you should put your photograph on your website?Many online business owners seem to opt into the anonymous aspects of internet ecommerce. Read more →Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo. Read more →Value-pricing Strategy: "We're not The Cheapest but..."
In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. Read more →Viagra: A Brand That Won't Go Away
Remember That Brand? Well It?s Back! One would have to travel to the back woods of the Appalachians or perhaps to the cave dwellings in the Southwestern canyons to find anyone who has not heard of Viagra. Read more →Viral Marketing - Impacting Established Brands
In a rapidly changing technological landscape, some high profile brands are facing the challenging decision of whether to embrace 'viral' marketing campaigns. Read more →Virtual Business Cards: Using Virtual Stationery in Networking and Business
Have you ever been in a situation where you ran out of business cards to give out, or simply forgot to bring it along? In these types of situations you might feel slightly foolish or incompetent when a new contact hands over their business card. Read more →Visual Branding Keys To Make Your Business Memorable
Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. Read more →Wal Mart and Tommy Hilfiger: How To Make A Brand Work
The news has been reporting that Tommy Hilfiger is up for sale.As of this writing, there are various clothing brands and investment groups pondering an acquisition of the Tommy Hilfiger company. Read more →Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey
The seventh in a continuing series of twice-yearly surveys by The American Affluence Research Center (AARC) reveals the brands considered to have the highest quality, regardless of price, by the wealthiest 10% of Americans, the 11 million households representing about half of all consumer income and spending, a third of the total US economy, and 70% of the personal wealth of Americans. Read more →← Previous Next →
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Aphorism
The only investors who shouldn't diversify are those who are right 100% of the time (1983)
John Templeton