Branding

Trademark Your Business - Lessons Learned
Small business owners learn many lessons the hard way - through the school of hard knocks. I recently experienced my own tough lesson concerning the importance trademarking my business name. Read more →
Trademark: Do I Need One for My Business Name and Logo?
Wondering if a trademark is important to you as a business owner? Let's start with the basics. A trademark is a word, phrase, symbol, or logo that distinguishes and identifies the source of goods of one company or person from another. Read more →
Trademarks - A Quick Introduction
With the combined advent of the internet/dot-com boom and the prevailing trend of individuals going into business for themselves, the focus and importance surrounding intellectual property has been in the forefront of the minds of entrepreneurs, artists, inventors and anyone wanting to protect the fruits of their labors. Read more →
Transform Your Business Name into a Brand Name
It's easy to think that because you have a name, logo and tag line, that you have a brand. But corporate identity is just the first step of building a brand image. Read more →
Trying to Improve Your Sales? What Brand are You?
Have you spent any time and money on hiring a "branding" expert to help with your business and sales?There is an old adage in the estate tax planning field - "if you don't provide your own trust and will, when you die the state will provide one for you" -- but you probably won't like it. Read more →
Types of Logos
There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors. Read more →
U.S Companies Must Quickly Register Their Brand Name
Trademark experts strongly emphasized the responsibility of American businesses to register immediately their names in China in order to avoid becoming the preys of brand squatters. Read more →
Understand Brand
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Read more →
Unique Logo Designs
Using lines and shapes and your company or business name can create an awesome and unique logo design that everyone will remember.Nike for example uses a type of swoosh line and when you see this line you know it is Nike. Read more →
Unraveling the Hidden Truths Behind a Graphic Designer's Portfolio - What They Don't Tell You
Before you give a nickel to a designer you want to make sure you?ve thoroughly gone through her/his creative portfolio. Make sure that you?re impressed in what you see, if you? Read more →

Aphorism

I'd be a bum on the street with a tin cup if the markets were always efficient.

Warren Buffett


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All about business in russian