Branding
To Brand Or Not To Brand? That Is The Question
The brands are coming! Their arrival has been evident in our supermarkets and on the main streets of our towns and cities for some time now. It started as a trickle, led by the makers and the retailers of consumer goods, but it has more recently become a fast moving torrent that races headlong through almost every business and walk of life. Read more →To Go Or Not To Go - How To Decide If This Marketing/Design Project Will Bring In Revenue
Deciding to move forward on a design and marketing project can be a big deal, but it doesn't have to be. Beyond the emotional benefits of feeling more confident when promoting your business and looking more professional in front of prospects, brand recognition and a myriad of other benefits, let's just take a look at the numbers. Read more →Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. Read more →Top 3 Strategies to Boost Your Perceived Value
Clients who love what you do are the cornerstone of a successful professional service business. Here are three ways to boost the value your clients associate with you and your business. Read more →Top 5 Reasons You Need a Logo
The Nike Swoosh, the McDonald's arches, the Apple. When you see these logos, instantly you identify the business behind them. You associate all of the feelings, attitudes, and experiences you have with these companies to whatever product carries the logo. Read more →Top Eight Mistakes to Avoid When Naming Your Business
Naming a business is like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. Read more →Top Marketing Speaker Says The VW Toureg May Cost More Than A Porsche!
I was reading my auto club magazine a few minutes ago and I happened upon an article that really should be of news to no one.Auto manufacturers are engaging in ? Read more →Trade Journals in Franchising
As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference. Read more →Trademark Issues in the Mobil Auto Business
There have always been trademark issues and lawsuits in the mobile auto service business. I know this because I own several such businesses. We first noticed a competitor in the Mobile Auto Detailing Business, which had a name "Mobile Auto Services" another "Mobile Oil Change" and still another "Mobile Car Care". Read more →Trademark Logos
Logos are symbols that represent something. It is usually a company, product or brand. Logos help the company to register a particular image in a person? Read more →← Previous Next →
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Aphorism
An investor who has all the answers doesn't even understand the questions (March 1994)
John Templeton