Branding
The Un-Branding of the New York Times
The New York Times was once the epitome of an advanced civilizations newspaper and yet today they have lost much of their luster. So many things have happened that have tarnished its once strong brand for truthful journalism. Read more →The Value Of A Brand
Brand name of a product has certain value to a company. How do we value a brand and how does it affect the fair value of a common stock? There is no definite way of doing it since a brand is worth more to some than to other people. Read more →The Value of Clothing Labels
A clothing label is often the finishing touch to a designer?s product. Clothing and accessory designer/manufacturers have spent a lot of time and effort to make sure that their products are top quality, and the label is a reflection of the total product. Read more →The Very Basics of Design
Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. Read more →Thinking of Rebranding or Refreshing your Existing Brand?
I know what you?re thinking. ?Why on earth would we do that when our brand is well recognised in our industry?? Well, for the same reason you buy a new suit ? Read more →Thoughts On Corporate Identity
Classically Corporate Identity has favored logo related issues that either represent admirable aspects of a company or that engender feelings or emotions companies want potential or actual customers to experience. Read more →Three Brand Identity Myths That Will Bring Your Business Down
To begin, let?s define ?Brand Identity,? which is the combination of consistent visual elements that are used in your marketing materials. A basic Brand Identity Kit consists of a logo, business card, letterhead, and envelope. Read more →Throwing Good Money After Bad Design-Is Your Small Business Wasting Money on the Wrong Graphic Artis
A lot of my friends are graphic artists, they're great people and honestly, there are a couple of them that are pretty darn good at creating art. But you're about to learn that art, unless you sell art, won't help you attract more customers and grow your business. Read more →Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Read more →Tips for Creating Brilliant Business Names
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened ?Premier Coffees?. The names would be far more descriptive than their current ones. Read more →← Previous Next →
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Aphorism
Things should be as simple as possible, but no simpler.
Albert Einstein