Branding
The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. Read more →The Importance of Branding a Real Estate Business
The importance of branding cannot be underestimated in any line of business. Add to that fact the fiercely competitive nature of the Real Estate industry and it becomes obvious that establishing a brand is vital in the endless push to stay ahead of your competitors. Read more →The Importance of Image in Business Communications
As a parent, I try to teach my children to look beyond people?s appearances, and not to judge others based on if they?re wearing the latest fashions, or if their appearance is not as aesthetically pleasing as others. Read more →The Integrity of the Brand
While presenting at a chain?s franchise convention recently, I was asked to talk about branding. Though a bit outside my area of expertise, the feedback I received from the corporate personnel after my presentation was ? Read more →The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. Read more →The Meaninglessness of Ford Motor Company
It seems like whenever when we turn on the radio or television, we see or hear another story about the sad state of affairs for domestic auto manufacturers. Read more →The MOST Expensive Mistake You Can Make
Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Some even have MBA's or PhD's. Read more →The Name Game: Part 1
The disciplines of branding and corporate identity have long been personal passions of mine and nothing within this genre holds greater fascination for me than the practice of corporate naming. Read more →The Name Game: Part 2
This article is part two in a three part series on naming. The previous article in this series contained advice on how to select a naming firm and today? Read more →The Name Game: Part 3
This is the 3rd and final article in this series on naming. The fist article dealt with how to select a naming firm, the second article addressed the components that go into creating a great corporate name and this piece will deal with other venues within the naming field. Read more →← Previous Next →
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Aphorism
We do not have, never have had, and never will have an opinion about where the stock market, interest rates or business activity will be a year from now.
Warren Buffett