Branding
Are Your Prospects Wearing a Dorsal Fin? Find Out How to Deal with Price Sharks
Have you ever felt like your prospects are often sharking?I mean shopping on cost and always want to talk you down on price? Do you feel like the only nibbles you get are from prospects looking to get the best deal they can? Read more →Articles: The Perfect Branding Tool
If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web. Read more →Attention: Entrepreneurs -- Is Your Business Name Working?
During the past decade, I have noticed the prevalence of name changing, as I am sure you have also. Several of the organizations with which I am involved have chosen new and different names that they feel represent them and their missions more descriptively. Read more →Attract More Clients With A Brand Identity
You?ve probably heard that people buy products and services from people they know, like and trust. And, as I have done, you?ve probably wondered how you can foster more of this ? Read more →Attract Your Perfect Customers Like Crazy With These 3 Tips On Emotional Branding!
Does your brand evoke an emotional response? Does your brand create loyalty? What would make your clients eager to pay for your products and services? Read more →B.U.I.L.D. A Great Brand
Powerful brands are built, not born. A quick perusal of global marketing consultancy Interbrand?s fifth annual ranking of the world?s top 100 brands clearly demonstrates this fact. Read more →B2B Small Business Product and Service Content Branding
Products and services sell because of the benefits they offer to small business owners. An information sheet tends to focus on the features of a product or service, but an article gives you an opportunity to integrate those features with benefits of value to the bottom line success of your small business marketplace. Read more →Baileys
Baileys is one of the most popular brands existing. Not many people know that the same company produces Baileys Cream, Guiness and Smirnoff. In this article we will take a closer look at the company and at the market it operates in. Read more →Banks Slogans are Not Bank Brands
Differentiating products and services through advertising is common for many industries. Financial services marketers seem to be having a particularly tough time. Read more →Be Like Intel: Sandisk's Journey From Commodity to Recognized Consumer Brand
Technology companies often want to emulate Intel?s success in moving from a hidden ingredient inside personal computers to a brand that consumers recognize, value, prefer and pay a premium for. Read more →← Previous Next →
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Aphorism
Charlie [Munger] and I would be glad to take any money management organization in the world managing more than $US10 billion and we would be willing to bet that their aggregate investment (performance) will be poorer than a no-load, very low cost index fu
Warren Buffett