Branding
Standing Out From The Crowd By Using Color In Your Packaging
How does a small company or individual eBay seller who wants to get big one day do it? The answer is easy - they work hard to stand out from an already crowded field to have their product, service and name recognized before the others. Read more →Standing Under the Umbrella And Still Getting Wet
Make More Money Making a Name for YourselfCalling all realtors, financial planners, insurance brokers, multi-level & network marketers, and anyone else who works in the precarious and often misunderstood position of operating under a large company brand umbrella yet operating as a separate business unto itself. Read more →Starbucks: Please Don't
There they go again. Starbucks Corp. is on a mission to boost sales of glittery snow globes and other non-coffee items.Been there, done that, and not very well. Read more →Stationery Design - It's Importance to Small Business Owners
How many times have you been handed a business card and immeadetly got a negative impression on the person who handed you the card and the business they represent? Read more →Staying True to Your Brand...
The conference room door slid open. I completed a meeting with a potential client. He represented a young financial firm ready to print a new marketing piece. Read more →Steal From The Market Leader
Outsmart ThemCategory benefits are a poor substitute for brand meaning and brand definition. It is one of the major pratfalls in brand development and a trap into which many brands fall victim. Read more →Strategic Moves In The Branding Gamble!
The so called ?globalisation? has cluttered the world markets with so many products and services that nearly 90% of the marketing managers in competing companies do pretty much the same to sustain in the market. Read more →Strategy and Tips for a Successful Logo Design
Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. Read more →Successful Brands Don't Just Happen, They're Built
Let?s take a look!What was the recipe for success that global companies used to get where they are today? When you go and buy a product that is globally known, do you ever stop to think that the company was once a small business operated by someone looking to make a difference, like you? Read more →Supermarket Brands Are In Real Trouble
Why Don?t Supermarkets Have Brands?It may come as a surprise to the category of supermarket chains to learn that almost to a fault, none of them owns a brand. Read more →← Previous Next →
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Aphorism
You should invest in a business that even a fool can run, because someday a fool will.
Warren Buffett