Branding
Small Business Owners: Graphic Design Gaffes That You Want to Avoid Like the Plague
When looking at a web site, business card, brochure, or logo, have you ever thought; ?I really like the way that looks?, but you didn?t know why you liked it? Read more →Small Deals are the Steps to the Really BIG Deals - Here's how
What?s the BIG deal? Small DealsYou have to make small deals before you can make bigger deals. Just like you can't make a million dollars before your make $500,000, before your make $100,000, before you make $50,000, before you make $10,000, before you make $5,000, before you make $3,000, before you make $1,000, before you make $500, before you make $200 dollars. Read more →Smaller Budgets Need a Smarter Strategy
Big Spending is Not a StrategyIf you have a marketing budget in excess of $80 million, you can sell just about anything ? even Sunny Delight. You might even be able to convince some people that your product is good for them. Read more →So What the Heck is a Slogan, Anyway?
The purpose of the strapline or slogan in an advertisement is to leave the key brand message in the mind of the target (that's you). It is the sign-off that accompanies the logo. Read more →So What's The Big Deal In A Name Anyway?
You want to know how these guru's are making money??They spend a lot of time and effort to achieve good product and name recognition.People may forget your site, they may forget the name of your ezine, but they won't forget your name if you know some good way to gain name recognition. Read more →So What?
Well that certainly is a direct -- if not offensive -- title, isn't it? Stay with me a little while longer, and you will understand its significance.Many of us realize that, to get a buyer's attention, we have to tell them about benefits. Read more →Solopreneur or Small Business Owner? Understand This: You Have No Competition!
No competition?! Is this na?ve? Wishful thinking? A load of bunk?Not at all.As a coach who has consistently defied conventional wisdom as to what makes a successful coaching practice (NOT built on coaching other coaches! Read more →Speech on Branding from a Franchisor Founder
I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are relevant to a strong corporate identity? Read more →Sponsorship and Sports ? The ING Example: Running & Formula One
Sponsoring is one of the ways to build and fortalice a brand. And sport is always a good target. But sport it not the only target. Sponsorship at ING consists of three main programmes: sports, art and culture, and community development. Read more →Spoofed? Get a Unique Logo!
The corporate identity of an organization is represented by its logo. A well-designed logo enhances the visibility of the company, which in turn generates better business returns. Read more →← Previous Next →
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Aphorism
In investing, rely on the ordinary virtues that intelligent, balanced human beings have relied on for centuries: common sense, thrift, realistic expectations, patience, and perseverance.
John Bogle