Branding
Self-Marketing: The 'I' Focus
Ever had one of those conversations where you wondered what the topic was and the only word you could identify was ?I??As a marketer, I often recommend marketing yourself. Read more →Setting the Right Price
One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your business create an image that gives your customers information about you. Read more →Shape Sends a Message
A logo's shape may be just as important as color, line or simplicity. Shape visually tells a customer what style your organization has. For example, square shapes portray a more serious, solid image, while softer angles indicate that an organization is more relaxed and friendly. Read more →Shattering the Branding Myths
If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. Read more →Signage for Your Business
Outdoor signage compels the consumers to enter your place of business. Utilizing tasteful designs, color, lightening your signage will have a direct affect on human emotions. Read more →Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Make A Bold Promise Then Back It Up With An Awesome GuaranteeOnce you know what problem you, your service or your business can solve or what genuine benefit you can deliver then guarantee it! Read more →Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)
Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic...All these extra sales you're going to make are in the B. Read more →Six Proven Ways to Strengthen Your Nonprofit through Building Your Brand
If you think brands are only for Starbucks and Oreos, think again. Every single organization - including your nonprofit - has its own personality, its own identity, its own set of characteristics. Read more →Small Business Marketing Tip - Brand and Customer Referrals
It?s true: Good customers want to help your business succeed. Let?s help them out.As a small business owner you know your business better than anybody else. Read more →Small Business Marketing Tip - Do You Know Where Your Brand Is?
Your small business needs an identity that your customers can easily repeat to other people interested in your services. This is your Brand Banner and it is one of the most powerful weapons in your marketing arsenal. Read more →← Previous Next →
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Aphorism
Buy right and hold tight.
John Bogle