Branding
Packaging Experiences ? Part II: The Application
In Part I we discussed the five (5) core components a brand could have in order to create a richer ?brand experience? for the consumer. Remember you do not need all five, but the more components you can build upon, the greater the opportunity to create something memorable. Read more →Packaging for the Leap from Shelf to Hand
Package design is not decoration. Did you know that 80 percent of all purchasing decisions are made in-store? As traditional media is being revolutionized right before our eyes, your packaging will most likely be the first introduction a consumer has to your product and we all know how important first impressions are. Read more →Packaging Yourself
I have been fired/let go three times in the past. None of these transitions were easy at the time, but they all aided in my personal development. Now I'm famous and those who fired me are not. Read more →Parity Busters
In reality, your company?s products and/or services are very likely perceived by the marketplace as a commodity. In many cases where you?ve won market share, it is likely due to the fact that your account managers were better networked or better liked, were more persistent, or your main competitors simply blew the account, handing you the business. Read more →Personal Branding: Characteristics of a Strong Personal Brand
How many times have you been at a networking function and been lost for words when asked "what do you do"?We all have. But do you see this as a threat or an opportunity? Read more →Personal Image and Your Business
Most people are attached to their sense of image and style, as we are being fed daily by magazines and TV shows, how fashion and style are expressions of individuality. Read more →Personal Touch: Signing Your Work
I encourage customers to buy books directly from me by noting on my Web site that the books are personally signed by the author. Another author said that, although she didn't mean to offend, she didn't know why anyone would want my signature. Read more →Personality Branding: Re-Inventing Yourself
Make it SIMPLE, but DEVIATE from the normThe question of identity is a major factor that must be rightfully defined so that one does not lose his/her head in the crowd. Read more →Philadelphia Cream Cheese With Jelly is Way Cool
When studying brand name marketing and line extension on a product it is necessary to look at reasonable, relative and current case studies. Too often academia and business colleges that produce MBA students are too busy looking at the past and what worked then or did not work. Read more →Photo Stamps And Small Business
It just is'nt easy to stand out from the crowd these days and when a small business is stuck in the crowd, the revenues of the business can be negatively impacted. Read more →← Previous Next →
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Aphorism
You only have to do a very few things right in your life so long as you don't do too many things wrong.
Warren Buffett