Branding
No Logo? Launching A Business Without a Logo Can Sabotage You
Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally ?until [they] got a few clients? Read more →Non-Profit Marketing: 5 Reasons Why Branding Can't Wait
If asked to rank their current and future needs, many managers of non-profit organizations would likely place branding at the bottom of the list. If asked why, some might reply: "I can? Read more →Not So Stationary Stationery
The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today? Read more →Notable News - The Branding Myth
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true. Read more →Nurture Your Brand and Grow More Business
Is your brand alive? I ask that because most companies operate as if their company or product brand was some fixed, static concept in their customer's mind. Read more →Olds Resurrection?
Back during the late nineties, a conversation at a swank Auburn Hills, Michigan, French bistro turned heated when the talk shifted from personal pleasantries to discussing the ending of one of the most storied names in the automotive world: Oldsmobile. Read more →On Branding
Situation: Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is really heating up. What can you do about it? Read more →One-A-Day Branding
I know it?s asking a lot but you need to set aside a minimum of 15 minutes a day to build your brand. You can do many things in 15 minutes a day that will help build visibility credibility and a strong personal portfolio. Read more →Organic Naming -- Creating Company and Products Names with Deep Roots
When Cingular decided to create a cellular phone for young children, they needed a name that would resonate with both them and their parents. The result was Firefly ? Read more →Packaging Experiences - Part I: The Assessment
Branding alone isn?t enough these days, people want experiences, they want magic moments and memories to enrich their lives with. To create these experiential moments requires you to identify and appreciate what creates the magic for your consumer and enhance it at every ? Read more →← Previous Next →
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Aphorism
For those properly prepared in advance, a bear market in stocks is not a calamity but an opportunity (May 1962)
John Templeton