Branding
My First Year In Cyber Space
My first year as a Cyberpreneur was a steep learning-curve. I was an academic before starting an online business, so I had a lot to learn. But even if you were in offline-business before going online, you may still have to learn some new skills -online business is a whole new ball-game. Read more →Naming and Branding Your Business
Have you ever seen what you thought could have been a great business but for some reason it doesn't catch on? What you will learn here is how to avoid:- Frustration - Mistakes - HeartacheHere you will have the right thought process when giving your business a name that will be remembered. Read more →Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with?"Slice A Day :: your slice on marketing". Read more →Naming Your Business
You put a lot of thought into naming your children, why wouldn't you spend a considerable amount of time naming your business too? Your business name is the first impression of your business and the products and services you offer. Read more →Naming Your Business: What You Need To Know
Naming your business is probably the second thing you?ll do when you start it, right after you decide what sort of business it will be. It?s a decision that you? Read more →Naming Your Start-up: Simple Do's and Don?ts
The time to start thinking about the ideal name for your new business is at the same time you start putting your business plan on paper. Yes, your business ? Read more →Net Branding Trends - Part II
So how does one survive the ever changing and evolving branding trends especially in the Internet Age? First up, an increasingly winning strategy will definitely require information about conditions inside and outside your chosen industry (non-customers, technologies besides those currently being used by your firm, present competitors, markets not currently served, and so on). Read more →Net Branding Trends ? Part I
Branding has always evolved from the simple to the complex, just like everything else. Evolution begets progress. Now in this Information Revolution the battle of branding is always as they put it ? Read more →New Uniforms Could be the Gold Charm for the Golden Arches
New designer uniforms could be the gold charm McDonald?s needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food restaurants reflect the image they are portraying in their advertisement campaign. Read more →Nike / Sears / Kmart
The Sears-Kmart merger hopes to fabricate some sort of silver lining for both retailers but instead seems to embody the inevitable philosophy of "going down together. Read more →← Previous Next →
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Aphorism
My mission has been to change the industry so that our citizens - the human beings who invest in funds - get a fair shake.
John Bogle