Branding
Michelle Obama Delivers Address on Community Relations at Best Bosses Conference
The culmination of the 2006 Best Bosses Conference & Celebration, held September 27, 2006 in Chicago, was a Plenary Address delivered by Michelle Obama. Read more →Mission Statement or Mantra: Which Do You Have?
Do you have a mission statement? What do you do with it? It is painted in your lobby, saved as a screen saver on your computer, tattooed on your arm? Read more →Mobile Marketing: Why It Works
Mobile marketing is a type of marketing that is done throughout the world. It incorporates the use of the mobile phone to provide information, advertisements and other types of promotion. Read more →Mobile Marketing: Why This Method Of Advertising Is Working
In the digital age, companies that want to stay ahead need the tools to do so. Mobile marketing is one of those tools. This method of advertising allows businesses to connect to those that they need to, effectively. Read more →Momentum and Branding
I worked with a real estate company to help them increase sales and saw the ?tortoise and the hare? fable come to life right before my eyes. One of the salespeople (the tortoise) was slow, not highly skilled, not a great communicator and she had a long commute to work, which cut into her flexibility. Read more →Mona Lisa Your Branding
Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? Read more →More Than Just a Logo: Creating Your Company's Corporate Identity
A client of mine once called after I had given a presentation to him about his company's brand. He was calling to say we needed to change the shade of taupe we had all agreed upon for the firm's logo. Read more →Motorsports Marketing and Sponsorship
Why Become A Motorsports Sponsor?A company can benefit from motorsports sponsorship in many ways, such as:1. Driving SalesSponsorship geared towards driving sales can be an extremely effective promotional tool. Read more →Multi-Brand Franchises in the QSR Sector
Well not everyone is aware that McDonalds also owns several other bands such as Boston Markets; 650 stores in 23 states, Chipotle Mexican Grill; 230 stores in 10 states, Donato's Pizza 200 stores in 10 states, Pret a Manager 140 stores in 4 countries, Fazoli's 400 units in 32 states and two countries. Read more →Mundane into Memorable
Wearing a nametag 24-7-365 for six straight years represents a simple, yet powerful business idea: make the mundane memorable.I?m still surprised more organizations don? Read more →← Previous Next →
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Aphorism
My mission has been to change the industry so that our citizens - the human beings who invest in funds - get a fair shake.
John Bogle