Branding
Marketing Becomes Easier When the Brand is YOU
For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs. Read more →Marketing is Dead- Long Live the Brand
There is a new economic order. Marketing was a business function relevant to the old economic order. Even though that economic order is gone forever, most companies are still think and work according to it. Read more →Marketing Options For Cleaning Companies - Part Two
Part one looked at telesales, yellow pages and other directories, using mailing lists and advertising in local papers and journals. In this article I will be considering direct selling techniques, leaflet drops and internet advertising. Read more →Marketing To Teens & Tweens - The Big Payoff
Remember the old slogan that ?children should be seen and not heard??Clearly, that no longer applies to teens and tweens, prepubescents 8 to 14 years old. Read more →Marketing: Your Brand Is About More Than Just Good Looks
First let?s clear up a common misconception of what a ?Brand? really is. A brand is more than just your company?s name or logo. It?s more than just a particular type of product you offer such as Q-tips brand of cotton swabs. Read more →Mascots - The Killer Promotional Concept
Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of ?Stickiness?. Your great customer support and product quality sticks only so long. Read more →May is Gold Month: Important Tips for Capitalizing on Gold Month Promotions
Jewelry retailers across the country are gearing up for May 1, the official start of gold month 2006. Since 2004, jewelers have used May as a platform to reach customers considering purchases for Mother? Read more →McDonalds and Brand Development - Where Next?
What business should a mega-brand like McDonald's go into next?Launch McDonalds Coffee Shops!This brand extension will explore and exhaust a new potential market where McDonalds? Read more →McDonalds Supply Chain of Potatoes
McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Read more →Measuring Return On Investment
...or Is My Brand Working?To measure the impact and effectiveness of marketing and branding on the bottom line alone is a mistake. There are far too many facets of the success equation. Read more →← Previous Next →
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Aphorism
Stocks are simple. All you do is buy shares in a great business for less than the business is intrinsically worth, with managers of highest integrity and ability. Then you own those shares forever.
Warren Buffett