Branding
It's About Experiences, Not Logos
A lot of marketing experts (self-proclaimed) would have you believe that a logo and corporate identity package is all there is to a brand. I know some businesses which want to change their logo regularly in hopes that it will somehow magically improve their brand and their business. Read more →It's Easy Being Green - Packaging Your "Green" Brand
Last week, I wrote about packaging and the environment. Since then I have been flooded with a host of interesting new packaging and product introductions. Read more →It's The Packaging That's Making You Fat
So what else is new? We blame packaging for just about everything including global warming (tee hee), so why not accuse it of making us FAT too?It's hard to buy a food product without some type of "fat" marketing message. Read more →It's Time For Some Steak
Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. Read more →It?s That Bluey White I Really Like
Soap powders. When it comes to branding, it turns out you can learn a lot from them. No you can, really. At least, in terms of learning how organisations turn to very similar catch-alls when forming their marketing messages to you. Read more →Jacob Fruitfield - Cool, Clean, and Local Hero
Size matters. Or, at least, that is what the big players like to think. Here in Ireland, we have been more aware than most that size is relative. More than most too, we have taken sides when the little streets have hurled themselves against the great. Read more →Jan Verhoeff: Brand Your Market
Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products. We have Paul Newman salad dressings, Robert Redford productions, George W. Read more →John Deere and NASCAR; Excellent Use of Brand
We should all recognize the marketing efforts of John Deere especially as we have spoken before with regards to their TOYS. They have a complete line of nearly every tractor or agricultural attachment they make available in small, micro size. Read more →Laser Marking and Laser Etching on Glass for Industrial Applications
The marking of glass for industrial use has been done for hundreds of years. In the past the methods used have included ink stamp marking, sand blasting, air grit, acid etching, scribing etc. Read more →Learn Now or Pay Later, How to Know if Your Logo is Going to Be a Source of Joy or Pain
You might just use your logo on your own computer in Microsoft Publisher, or you hired a designer to create your logo that will be deployed across your web site, apparel, brochures, banners, advertisements and more. Read more →← Previous Next →
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Aphorism
Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.
Albert Einstein