Branding
Is Business Image Important?
What does your business image say? Every business has its own professional image in the marketplace. When you stop to think about your image, what would you like it to be? Read more →Is It Legal? - Indecent Naming With Tradition
When Mitsubishi launched a new car with the name "Pajero" on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of jokes due to its homophony with a Spanish expression related to masturbation. Read more →Is It Time to Legally Register Your Trade/Service Mark?
It?s very upsetting to find someone using your business name, or one that is ?confusingly similar.? If you?ve taken legal steps to protect your name, you are in a much better position to protect your interests. Read more →Is Small Business Branding More Important Than A Personal Touch For A Sole Proprietor?
Big corporations spend millions of dollars on creating a recognizable brand and protecting it via trademarks and copyright. If branding is so important to big corporations should it also be important to small business and the sole proprietor? Read more →Is Your Logo Helping or Hurting Your Business?
The quality of your logo can mean the difference between success or failure. It can be that simple!Trademarks and Logos make up the most international language in the world. Read more →Is Your Mindset Holding You Back?
Our last newsletter series discussed how a website can help grow your brand and your business. We?re going to shift gears a little and consider how we can sometimes get in our own way and actually limit our success. Read more →Is Your Package A Candidate For The "Oyster" Award?
Is your package a candidate for the "oyster" award? According to Consumer Reports, this is not a good thing. The March issue of Reports lambastes the packaging industry for a variety of faults in product packaging. Read more →Is Your Web Site Just Window Dressing?
You know that your web site is a very important window into your company. You recognize that your web site represents the image and style you want to convey about your company to all visitors. Read more →IT Specialists: Branding Your Company
As IT specialists, a big way to differentiate yourself is to make sure that you're branding your company. Focus on selling your company name with its new industry twist. Read more →It's A Lot Like Spinach Stuck Between Your Teeth ? How Can You Tell You Need Marketing & Design Help
Having a bad marketing strategy or business image is a lot like a piece of spinach wedged in your teeth, a bad-comb over or leaving your fly open ? everyone sees it, it looks bad, but no one will tell you to your face. Read more →← Previous Next →
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Aphorism
Buy right and hold tight.
John Bogle