Branding

In Business, You Either Have Credibility or You Don't Have Sales - Learn How You Can Get It Today
Credibility: I admit it is a term I use quite often. In fact you'll see it all my company's marketing materials. Credibility is often ignored by my businesses, but if you have it, your business has a tremendous chance of continued growth, if you don't have it - buckle up, it might be a bit of a bumpy ride. Read more →
India Among Top Jeanswear Market
India among top jeanswear market Jeanswear trends started in India truly in the eighties, with the establishment and the movement of brands like Avis, Wings, Flying Machine, UFO, along with international brands like FU's. Read more →
Innovative Industrial Name Plates For Your Brand Establishment
Industrial name plate is a vital industrial product identification tool. Each product needs to be identified, for this name plates are attached or printed directly on it. Read more →
Intelligent Design comes from Brand & Account Planners
I?ve been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching ?intelligent design?. I can? Read more →
International Franchise Agreements and Language Issues
When dealing with foreign investors and franchising in another country often language and interpretation of word meanings can get clouded. Additionally tenses or gender of words can change what a sentence says or means in an agreement. Read more →
Internet Branding
When talking about Internet branding, positioning is the key. Positioning is the act of fixing the exact locus of the product offer in the chosen market; it decides how and around what distinctive feature the product offer has to be couched and communicated to the consumers. Read more →
Internet Branding
Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Read more →
Into The Limelight
To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. Read more →
Introduction to "A Branded World: Adventures in Public Relations and the Creation Of Superbrands"
You'd have to labor to shield yourself from the power of Branding; it's hard to avoid it in today's business and social climate. Even in the backwoods of very, very small-town America, you couldn't emancipate yourself from the in-your- face concepts of Branding messages from all over the world. Read more →
IPod Nano Vs. Motorola: Brand Vs. Product
Motorola Chairman/CEO, Ed Zander had some harsh words for Apple regarding the simultaneous release of the iPod nano with the Motorola ROKR, but, more importantly, he had admonition for his own brand as well. Read more →

Aphorism

My mission has been to change the industry so that our citizens - the human beings who invest in funds - get a fair shake.

John Bogle


Contents

All about business in russian