Branding
Home Builders and Remodelers - "Sure We Guarantee Our Work" (...Sort of)
A few months ago I phoned a number of builders and renovators to research some upcoming magazine articles. Many were gracious enough to spend 5 or 10 minutes answering some questions (I always appreciate that). Read more →Hotel Branding: Aim For Intelligence
The concept behind the Holiday Inn Express brand certainly should be ?smart.? Customers are supposed to feel an increased sense of intelligence after staying at Holiday Inn Express because they have recognized and capitalized upon good quality for a great price. Read more →How A Crazy Branding Stunt Can Bring Results For Years
As a beginner, you would be forgiven for thinking that marketing is simply advertising your product or service, how wrong you are.Marketing is the art of allowing people to know that your business exists. Read more →How a Great Tagline can Help your Business
"Just do it." "We try harder." "The Ultimate Driving Machine." "Be all that you can be." Taglines are one of the best ways of branding a product, service, company, or organization for years. Read more →How a Nonprofit Name Change Generated Attention & Momentum: A Case Study in Branding
The NOW Legal Defense and Education Fund, a well-established nonprofit well-known by one generation of activists and supporters, changed its name to Legal Momentum in the spring of 2004. Read more →How Brand as an Intellectual Property has Led to Corporate Globalisation?
IntroductionGlobalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. Read more →How Brands Die
Do Brands really die or do they simply fade away? How come we have brand names, which are all the rage and then within a few years the fad fades away? Remember Izod or Alligator Shirts and Socks? Read more →How Can a Piece of Cardstock Make Networking, Promoting & Selling Your Business Easier and More Fun?
I met Darlene at one of my networking meetings; she's never run a business or come to a networking meeting in her life. And it shows. Between bites of my morning cottage cheese I peek over at her and see her flipping her hair, tapping her pencil and biting her lip in what seems to be one continuous fidget. Read more →How Creative Branding can Help Boring Businesses
I come across a fair number of clients who apologize for their companies? ?We?re sorry that manufacturing label paste is not the most interesting thing in the world. Read more →How Do You Define a Good Logo Design?
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Read more →← Previous Next →
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Aphorism
Charlie [Munger] and I would be glad to take any money management organization in the world managing more than $US10 billion and we would be willing to bet that their aggregate investment (performance) will be poorer than a no-load, very low cost index fu
Warren Buffett