Branding
Freelance Copywriters: 'You Cannot Be Serious!'
Capturing them with ControversyI?m not saying that you should be controversial for the sake of it. In fact, controversy may be the last thing that you want. Read more →From Visualization to Realization: The Secrets to Making Your Brand Come to Life
Researchers agree that we each have our own unique ?mental vocabulary.? It is this vocabulary that we use to communicate to ourselves and to others. Read more →FTC Reviews The Franchise Rule
After more than a decade since the last attempt to update the 1970?s Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising, where no problems exist? Read more →Get a Logo - Create a Brand
The famous Puma leap or the big yellow "M" reminds all of us the famous "PUMA" and "McDonalds"...No matter how young or how established a company is, they need to make their brand accustomed to their customers. Read more →Get a Logo that Works for Your Company
When you pass your business card to a potential customer, are you making the best impression for your company? When people drive by your business are they making accurate judgments about your business? Read more →Getting Away from the Concept of Master Franchising
So often franchisors look for faster ways to expand their systems and extend their brand name. One of the common ways to do this for franchisors is to sell regional franchising rights or master franchising. Read more →Getting In Touch With Your Super Powers: 3 Branding Lessons I Learned From The Characters Of X-Men
The power of Personal Branding is all around us. Recently, while getting in touch with my inner child, I took a spin to my local theater to catch the last part of the X-Men trilogy, ? Read more →Getting Started in the Mail Order Business. How Much Does It Cost?
INTRODUCTION To get any business started successfully takes many ingredients. All requirements fall into one of the following four key categories: 1. Read more →Give a Little, Gain a Lot: Philanthropic Marketing Yields Big Rewards for Small Businesses
Branding is a big buzzword in corporate marketing. Creating a distinct identity for your company in the marketplace is about more than getting the word out about your products or services. Read more →Global Shop Builds Their Brand the Old Fashion Way: One Customer at a Time
Most people would have a hard time selecting the best small software company in America. But if we asked Global Shop Solutions customers to vote, they would have no trouble identifying their top pick. Read more →← Previous Next →
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Aphorism
Charlie [Munger] and I would be glad to take any money management organization in the world managing more than $US10 billion and we would be willing to bet that their aggregate investment (performance) will be poorer than a no-load, very low cost index fu
Warren Buffett