Branding
Focus on Brand - Courtesy of EasyJet's Stelios
A few days ago, I mentioned that an easyJet flight to Venice had provided me with an insight to Stelios (Haji-Ioannou), the founder of the ground-breaking low-cost airline, which has revolutionised European air travel. Read more →Font Basics for Branding Your Small Business
There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There?s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. Read more →Franchise Agreements; Maintenance, Repair and Appearance of Business Location
Image is so vitally important to a franchising companies brand-name, that each and every franchisee must maintain consistency of appearance in their franchised outlets. Read more →Franchise Branding, Image and Drunk Driving
Franchisee has a lot to do about image. Many marketers would agree that image is the single most important part of branding. In the world of franchising and brand-name extension franchisors and franchising companies must pay attention to details to ensure that their brand-name stands tall in the eyes of the consumer and customer. Read more →Franchise Expansion Thru Regional Team Manager Agreements
One potential marketing strategy for franchisors is to set up two-year agreements with star franchisees to assist in the expansion of regional areas without selling those areas a master franchises. Read more →Franchise Transfers to a Corporation or Limited Liability Company
As a franchisor often one will be presented with relatively simple transactions, which on paper have significance but in reality will not change the franchise relationship between the franchisor and the franchisee. Read more →Franchising is Virtually Fraud Free
The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Congress gave a report showing that the number of complaints was fewer than one tenth of one percent, lower than any other industry. Read more →Franchising Vendors, Consistency and Quality Controls Addressed
Franchising companies must address consistency of the products they use both in the operation of the franchise and those are items which they sell. The franchising company must address these issues in the original franchise agreements that each franchisee signs. Read more →Franchisor Policies for Unlicensed or Sold Territories
Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. Read more →Franchisors, Franchisees and The Relationship of the Parties
So often in franchising folks think that the franchisor and the franchisees are intermingled financially and this simply is not so. Franchisors and franchisees have more of an independent contract type relationship than anything else. Read more →← Previous Next →
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Aphorism
Most investors ... will find that the best way to own common stocks is through an index fund that charges minimal fees. Those following this path are sure to beat the net results (after fees and expenses) delivered by the great majority of investment prof
Warren Buffett