Branding
9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity ? which means more business for you!These characteristics include:Consistency in use of your logo, tagline, materials. Read more →A 7 Step Approach To Building A Better Brand
Picture this: You are sitting at a conference table between two business coaches. One coach tells you he has helped many small businesses improve their bottom line. Read more →A good logo vs. a FABULOUS logo
If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Read more →A Grand Slam for Milk?
The recent ?Got Milk?? TV spot produced by Goodby, Silverstein & Partners has been under fire by Major League Baseball for making light of the steroid conflict within the league. Read more →A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank. Read more →A New Brand Does Not Mean A Name Change
Brand is important even when not changing your name. If your goal is to grow your market share and your category is relatively mature then re-evaluating your brand is as important as your advertising messages. Read more →A New Intel Brand: Do Wholesale Changes Foretell a Better Day at Intel?
I?ve always considered Intel to be one of the world?s best-managed technology brands. Last year, Interbrand ranked Intel as the fifth most valuable brand in the world. Read more →A Powerful Partnership: Legal Marketing and Graphic Design
There is no room for a disconnect between the image your firm is projecting and the position you seek to carve out of the marketplace. More than ever, shifts in the legal industry are shining a bright light on business development. Read more →A Quick Consumer Guide to Buying Custom Logo Products
Whether you?re a newbie to buying customized logo products for your company or other business operation, or an old pro that needs to be taught a new trick or two, you might be surprised at just how much the Internet has revolutionized the custom logo products industry. Read more →A Successful Failure
A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote.Recently I was making a new business pitch to a Charlotte area professional services firm. Read more →← Previous Next →
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Aphorism
Most investors ... will find that the best way to own common stocks is through an index fund that charges minimal fees. Those following this path are sure to beat the net results (after fees and expenses) delivered by the great majority of investment prof
Warren Buffett