Branding
Can A Website Help Grow Your Brand? - Part 1
Now that you?re familiar with the differences between marketing and advertising, and you have some understanding of the basic factors we apply when putting together an advertisement or an advertising plan (see that issue again or sign up so you don? Read more →Can A Website Help Grow Your Brand? - Part 2
In our last issue, we gave you a persuasive argument why you need a website to grow your brand. Today we?ll share some key things to consider before designing a site. Read more →Can A Website Help Grow Your Brand? - Part 3
In parts 1 and 2, We convinced you you?ve got to have a website, and we?ve shared some things to consider before having one designed, so now it?s time to think about how you can generate revenue 24 / 7. Read more →Can You "Brand" A Small Business?
One of the household responsibilities I've taken on is that of "remote control manager." I just don't need to hear about "losing another one to Ditech" and I've gotten pretty good at flipping to a few other channels and getting back to the program just in time to keep peace in the family. Read more →Case Study; Brand Name Myth #133
Many experts, students of marketing and even business people believe that it is impossible build a brand name out of non-popular industry and that to try is simply a total waste of money. Read more →Case Study; Motivating Franchisees in Medium Sized Franchising Companies
In a small franchising company which is growing fast and always under a cash flow crisis, it is essential to keep all franchisees profitable to prevent lawsuits, maintain royalty income streams and attract new franchisees who see their success in the market place. Read more →Certification of Your Profession - A Step in Personal Branding?
Much in business -- as on the stock exchange -- moves in trends. Not forever though. Some trends will fade away when others amplify. And certain important incidents may cause new trends to start or others to finish abruptly. Read more →Change Throwaways to Results Generators
Chachkas (sp)?Freebies?Giveaways. Through the years, promotional items have taken on many names?most not very complimentary. We?ve all been on the receiving end of promotional items, and typically our overall impression is synonymous with throw away, little or no value, worthless, not an essential business tool. Read more →Chess Sets, Creating and Marketing a Genuine Brand
What do you mean by a 'brand'? It's no secret that most fine chess sets are made by artisans in India. They are nicely weighted, beautifully designed and look/feel great. Read more →Choosing The Right Business Name
Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to their BUSINESS NAME. Read more →← Previous Next →
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Aphorism
Albert Einstein was once asked, "What is the most powerful force in the universe?"
Albert Einstein