Branding
Business Case Study Automotive Detailing Franchise Company
How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. Read more →Business Coach Asks: Has Your Performance Peaked?
I was on a flight from Los Angeles to Houston and the Chairman of Continental Airlines at the time, Frank Lorenzo, sat next to me.We had a nice chat, and after the flight, shortly after he had scooted off, as I was making my way through the terminal, two flight attendants who served us, strode up to me and demanded: ? Read more →Business Identity
Small businesses need to build their business identity. This business identity is only part of branding. Branding is for big companies and it is not necessary for small business. Read more →Business Image
One of the most important things in a business is a clean image. I started a small business when I was twelve years old and built it up in a very large small business and then franchised the business. Read more →Business Logos and Slogans
Create your design brief in 4 simple steps. Business logos and slogans are undoubtedly two of the most important elements in any company's marketing mix. Read more →Businesses Should Volunteer in the Community
All businesses should volunteer to help out in the community especially to help youth organizations. But what happens when you help a youth organization like the Boy Scouts and find that it is not politically correct? Read more →Cal Worthington: World Champion Car Salesman
In 1974 we left our college teaching life to return to industry so that we could support our children as they entered college. (I increased my salary substantially. Read more →Call The Professionals!
No, we don?t mean Bodie and Doyle... now I?m showing my age! So you?ve started your new business and the purse strings are tight (We know, we?ve been there! Read more →Can a Small Business Be A Big Brand?
Do you think of your business as a brand? Because it is one, whether you view it that way or not. Even if it's just you, a solo-professional, working out of your home. Read more →Can A Strong Personal Brand Revive A Flagging Corporate Brand?
The personal marketing power of Eddie McGuire as chief executive of the Nine Network could add more than 100 million dollars to the company over the next five years. Read more →← Previous Next →
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Aphorism
Buy right and hold tight.
John Bogle