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Branding

Branding a Small Business Without Paying A Dime

As a young entrepreneur I was always looking for ways to brand my small companies. I didn't want to hire a firm and I was always open to learning. These are some things I've learned along the way that you might find helpful. Read more →

Branding Advertising Agency

Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package and partnerships. Read more →

Branding and Distinctiveness: Are You Telling Me It's Okay to Ignore You?

Let's be honest. Are you (and your business) forgettable?"You know what I like about you? You don't care what anyone thinks!"That...compliment...came from my mother-in-law when she first saw the eggplant painted walls in my living room. Read more →

Branding and Marketing

So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit - I mean use, to define and manipulate your brand and the way you are perceived by the public. Read more →

Branding Article: Pepsi's Missed Brand Opportunity

I love Pepsi. It?s that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it?s not Coke.Yet Pepsi has been consistently #2, and there? Read more →

Branding Basics: "Own" a Word and Become a "Monster"!

Is it possible to actually "own" a word in everyone's mind? The short answer is "Yes!". (Or perhaps Yahoo!) You can own just about any word in any language, or even create new ones, if you undstand the dynamics behind branding. Read more →

Branding Basics: Three Important Branding Concepts

A great deal of information (and misinformation) exists around the notion of brands and branding, but I have found that the essence of a brand can be distilled down to three simple concepts. Read more →

Branding Company

OK, so your company has proven itself or shows promise that it will. You have a good product and a hungry market. You just need to take things to the next level to get their attention? Read more →

Branding Corporate Brand Company

Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Read more →

Branding Development Techniques: Be Unique; But Recognizable

Developing a business brand can be one of the most rewarding and challenging of experiences. The rewards of a successfully orchestrated brand identity can be found in that feeling of complete accomplishment. Read more →

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