Branding
Brand Love, Part 2
Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business.Why?Because increasing "affection" will build relationships. Read more →Brand Management Hassles Relieved by Online Storage
According to branding guru, Jerry Robinson, creativity, profitability and morale all rise when the large file in branding projects are available to everyone involved. Read more →Brand Name Identity in the Oil Business
I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Read more →Brand Naming - Art, Skill, and Luck!
A great name is like extra octane in a brand. A bad, boring or sound-alike name won't necessarily kill a brands chances for success. In most cases however, it dramatically dilutes the brand equity and potency. Read more →Brand Positioning - Brand Image
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Read more →Brand Promise, Do You Deliver?
Recruit the right staff and coach them to deliver.For the past few years, the media has been sharing businesses? complaints about the lack of qualified workers. Read more →Brand Promotion Strategies
Branding your business You need to stand out from the herd when it comes to business. You need to be better, stronger and more adaptable than your competitors. Read more →Brand Simplicity: As the World Becomes More Complex, Simplicity Reigns Supreme
One of my core branding principles states that the more complex the technology or science, the simpler the brand messaging needs to be. When marketing their products or services, companies violate this principle at their own risk. Read more →Brand Strategy - Brand Identity Guru
If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand?or have its famous brand but no facilities? Read more →Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better or worse, it drives the direction of your business. Read more →← Previous Next →
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Aphorism
Most investors ... will find that the best way to own common stocks is through an index fund that charges minimal fees. Those following this path are sure to beat the net results (after fees and expenses) delivered by the great majority of investment prof
Warren Buffett