Branding
3 Keys To Creating Your Brand
The funny thing about a brand is, you will automatically create a brand for your business whether you mean to or not. The trick is to mindfully create your brand, instead of letting your brand create itself.
The first key to creating your brand is making sure you present a consistent message to your clients. Everything that comes out of your business is part of your brand. Your logo, your colors, your tag line, your web site, etc. Whatever your business produces, it should have the same look and feel. For example, if your web site is blue and gray, your stationary and business cards should also be blue and gray. Whatever logo you use on your web site, should also be used on other marketing materials. You want this uniformity so that clients will always recognize you when you contact them. This consistency builds trust and makes you look professional.
The second key is to create a tag line that speaks boldly about what you do, and is easy for your clients to remember. For example, my tag line is: Create a Powerful Business. I put that on all of my marketing materials ? it?s part of my brand. When people think of J. Givler Coaching, I want them to associate that with creating a powerful business. Another example is McDonalds. Their tag line right now is, ?I?m lovin? it!? It?s easy to remember, and it has the ability to stay stuck in your head.
The third key to creating a powerful brand is to be your unique self. You need to stand out so that you can reach your target market. The only way to do that is to not be afraid to express yourself ? be powerful with your words, and what you want to get across. If you try to please everyone, or if you try too hard to be like everyone else, your message will just get lost in the background.
Branding happens. Be sure to be mindful when you create things for your business. Present a consistent front so that customers can find you ? but don?t be afraid to be your unique self!
Jenn Givler is a Business Empowerment Coach. She teaches clients to get rid of the anxiety and uncertainty in their business. Receive a free marketing e-course when you sign up for her e-zine: http://www.jgivlercoaching.com/success_secret.htm |
Jenn Givler
Tags: small business, women owned business, marketing, brand, brandingSimilar articles
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