Branding

Differentiate and Dominate
Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs. Read more →
1 Secret in Franchise Branding
Franchise Branding is not like branding just any old product, franchise branding is much more than that. You have to brand your Franchisees as ?Service Gods,? Read more →
10 Benefits of Branding
You may be wondering why Branding is so important to the success of your business. Consider the points below, to see how they would contribute to the growth and bottom line of your venture. Read more →
10 Secrets for Free Media Placement
Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?Follow these top ten tips for 2005 and it will be your most profitable year yet! Read more →
10 Tips for the Ultimate Tag Line
**What Is a Tag Line?**A tag line (also known as a ?strapline?) is a punchy slogan that follows a logo or company name. For example, Jaguar?s tag line is ? Read more →
10 Ways To Maximize Speaking To Build Your Personal Brand
Who holds a conference in December anyway? But, since it was a paid speaking engagement, I decided what the heck.I should have had a clue as to how things would go when I sat on the runway with an engine light malfunction for two hours. Read more →
12 Ways to Reduce Postage
Postage is an expense that can erase your profits. Follow these guidelines to reduce your postage expense.1. Never send a letter that weighs less than 30 gms. Read more →
3 Easy Ways To Brand Your Small Business Name
Not everyone has the ability to spend millions on advertising and become a household name. Especially when you?re just starting out, but you do want customers to remember your brand first whenever they think about a product you make. Read more →
3 Keys To Creating Your Brand
The funny thing about a brand is, you will automatically create a brand for your business whether you mean to or not. The trick is to mindfully create your brand, instead of letting your brand create itself. Read more →
3 Steps to Creating A Knockout Corporate Logo For Dum Dums
A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort - garaunteed to impress the ladieees. Read more →

Aphorism

Stocks are simple. All you do is buy shares in a great business for less than the business is intrinsically worth, with managers of highest integrity and ability. Then you own those shares forever.

Warren Buffett


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