Advertising
Radio Advertising Commandments - Part 2
In my last article, we left off at Radio Commandment number 4 Thou Shalt Pick The Right Music BedIf you're going to produce a radio spot that has the most bang for the buck, you have to make sure that every word "sits" comfortably on the music bed (background music). Read more →Radio Advertising Commandments - Part 3
Radio Commandment Number 8Thou Shalt Use Radio To Build Strong Business Alliances.When you advertise on radio you hope to reach many thousands of listeners. Read more →Radio Advertising For Auto Services
In advertising on the radio for auto services it is important to paint a picture in the listener's mind and therefore it is important to describe events, objects and paint scenarios so that they can understand what they should be seeing in their minds when they listen to the radio. Read more →Radio Advertising: A Long History Of Excellence
For years people have tuned into radio talk shows, radio morning shows as well as all those broadcasters and their funky styles. If you are like many, you flip on the radio as well. Read more →Radio and Television Ads: Clever Vs. Annoying
Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window? Read more →Radio Commercials
Guglielmo Marconi invented radio in 1896. The first commercial transistor radio was the Regency TR1, which went on the market in the USA in 1954. Many people have contributed to the development of the radio. Read more →Radio Headline Success: The Five Second Test
Here's a simple, but possibly painful test to perform on your radio script before you've produced it. Read the first 5 seconds of your commercial out loud to yourself or to members of your intended audience. Read more →Radio Interview 101
Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. Read more →Radio Or Television - Is One Better Than The Other?
Making the most of your media efforts is important to every organization. Even more important is maximizing your profit potential when advertising through radio, television, and other methods of exposure. Read more →Reach vs. Frequency: Touch 100 Once or 25 Four Times?
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. Read more →← Previous Next →
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Aphorism
An investor who has all the answers doesn't even understand the questions (March 1994)
John Templeton