Advertising
Quick Easy Ways To Get Your Prospects to Take Action Now
To get your prospects to take action you need to understand a bit about what will motivate them into taking action of any sort.
You have to understand what drives them?
You have to understand basic human nature!
Most people are motivated by the same things, PLEASURE & FEAR. Out of the two most would agree we are more motivated by fear than pleasure.
I?m sure you have plenty of examples in your life to back this up.
In general people are fearful of losing things. We are fearful of losing what we have, fearful of losing our looks, our money, our loved ones and the list goes on.
We don?t like feeling scared or fearful, and will go to great lengths to avoid these ?feelings?. We want it all now. We want things quickly and easily. We don?t like delayed gratification, and we are fast getting used to having it now.
Do you get these feelings?
Do you want things straight away?
Do you see these feelings and emotions in people you know?
You Do.
I know I do!
That?s why any advertising that use the words NOW, EASILY, QUICKLY always get a response. They are key words or POWER words if you like.
Your prospect scan for words and phrases like these below?why because of Human Nature.
We want it all NOW!
Quick easy ways to get love
Quick easy ways to get money
Quick easy ways to get better health
Quick easy ways to look more attractive
Quick easy ways to get rid of pain
Quick easy ways o get more power
Quick easy ways to gain recognition and popularity
Quick easy ways to feel more secure
Quick easy ways to save time
Quick easy ways to gain control
Quick easy ways to keep what you have
Quick easy ways to get more customers
Quick easy ways to sell more products
When you are writing ad copy whether it be a sales letter or a brochure or a business card or an email - keep all of the above in mind.
You may have seen these words in ACTION in the headline at the top directing you into this article.
Powerful stuff?maybe?
Use this information to build your ad copy. You now know a little bit of information what drives us humans. We all want the same things. So when you write copy, Sales/Ad you can imagine yourself in the picture.
Take Action Today and Get Your Prospects to Take ACTION.
Smarter Business Leads specialize in using Low Cost Advertising & Marketing Ideas that will explode your businesses cash register. Check them out at http://www.smarterbusinessleads.com if you hurry they may even send you a free report go to http://www.smarterbusinessleads.com now
Scott Wilson
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