Advertising
Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can? Read more →Public Relations & Advertising: A Perfect Marriage
Businesses that depend upon advertising should do everything possible to make sure they are spending their dollars wisely. But as we all know, this is easier said than done. Read more →Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your Product or ServiceYou will save yourself a considerable amount of time and money if you first determine your product? Read more →Put Magic In Your Ad Copy
Small things can make the difference between ad copy that sells and copy that drives prospects away. You?ll be amazed what a simple donation can do to boost your credibility. Read more →Quantitative Research and Surveys
When people speak of marketing research, they are usually referring to quantitative research. Quantitative research involves a survey of a selected sample of a specific group using mail, telephone or in-person interviews. Read more →Quick Easy Ways To Get Your Prospects to Take Action Now
To get your prospects to take action you need to understand a bit about what will motivate them into taking action of any sort.You have to understand what drives them? Read more →Quick Survey of Surveys
Surveys can be conducted in numerous ways: directly, by mail, by fax or by phone. Generally, you will have a better response if you ask customers to complete surveys while on your premises. Read more →Quiz Your Advertising Skills
Advertising is the key part of business marketing. If the advertisement succeeds, it can mean big profit. Advertising requires innovative thinking in today? Read more →Radio Advertising - Is it for Your Business? - More Small Business Power Tools
If you?re a typical small business, you?ve probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who would buy your products or services. Read more →Radio Advertising Commandments
In my last article "Local Advertising - The Biggest Mistakes" we took a look at the major media available for local advertisers to market their products. Read more →← Previous Next →
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Aphorism
Charlie [Munger] and I would be glad to take any money management organization in the world managing more than $US10 billion and we would be willing to bet that their aggregate investment (performance) will be poorer than a no-load, very low cost index fu
Warren Buffett