Advertising
Making Your Pages Look Good - How to Use The Right Typeface the Right Way
Good typography is an art. There is a lot to know about type, from typeface design, to using appropriate typefaces, to learning typesetting rules and conventions. Read more →Market Direct Advertising: Numbers Count
Ever wonder how to put more jingle in your pockets? Recently I was invited to join the ?staff? of a local accounting firm, under the sheer guise of increasing business and profitability to a company with consistent net gains in their profit margin. Read more →Marketers Say; Advertising is More Art than Science
The really dumb marketers say that advertising is more of an art than a science. Nothing could be further than the truth. Yet these self-proclaimed marketing gurus, consultants, authors and marketing tape peddlers never stop purporting such utter and complete hokum. Read more →Marketing a New Business Without a Big Budget
Anyone who has started a business without a lot of start-up capital has faced a vicious catch 22. You have to market your company in order to increase sales, but until sales have increased (and you've received payment) you can't afford to market your business. Read more →Marketing and Advertising Designs
Ask most small business owners the best way to improve sales of their products or services, and you will probably hear a wide range of responses: "Reduce the prices," "Increase your advertising," "Improve service" and so on. Read more →Marketing and Advertising - How Much Should You Be Spending?
Whether you?re a startup or an established small business, one of the toughest decisions that you will make is how much money you are going to spend on your advertising and marketing communications. Read more →Marketing And Advertising: Power Point Phrases That Will Create Income
When looking at any type of marketing advertisement, do you glance at the ad then set it down thinking that later you will call on it? Most of the time we forget about the service or product and end up weeks later throwing the ad away. Read more →Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. Read more →Marketing Messages with Add Zest & Appeal
Boring is one thing you can?t afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket. Read more →Marketing Metrics: The Science That Makes the Art of Advertising Profitable
Would your sales increase if you got more leads, prospects, callers, or visitors coming to your business? Wouldn?t it be exciting if there were a way to achieve this while reducing your marketing costs at the same time? Read more →← Previous Next →
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Aphorism
Buy right and hold tight.
John Bogle