Advertising

Leverage Your Marketing Dollars With Advertising Balloons
Gaining the attention of prospects and turning them into customers is an ongoing challenge. With so many brands competing in so many marketing channels, it's easy for your message or product to get lost in the noise. Read more →
Levi's - Fashion Brand or Denim Icon?
Denim icon. There are a multitude of fashion brands in the market, especially in the jeans market, however none achieve the iconic status and brand salience as Levi? Read more →
Lieberman-Lamont Advertising and How It Relates to Small Businesses
When Ned Lamont first sought to challenge 3-term U.S. Sen. Joe Lieberman in today's Democratic primary, almost no one thought this political neophyte had any chance. Read more →
Local Advertising - The Biggest Mistakes
When it comes to small business marketing and advertising, I am amazed at how many local advertisers squander their money. I wish I had the money they wasted. Read more →
Local-Search Upgrades Affect Traditional Local Businesses
Have you used Yahoo!?s new local-search function? If you haven?t, you owe it to yourself to check it out. They?ve upgraded it with fantastic features geared to make searching for local businesses and services a breeze. Read more →
Localized Advertising - Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Read more →
Logo Pens
A pen is much more than a writing instrument. Even an individual who relies on a computer to do most of his writing work, needs a pen for simple everyday situations, such as signing a check or autograph. Read more →
Look for Clues and Learn from Success
What does the Ptolemaic theory have to do with the aggressive advertising that is created with the purpose of stealing market share? As it turns out, a great deal. Read more →
Lost Opportunity, Are You Guilty?
I received a postcard from my local Infinity dealer. The card offered a set of cut crystal and a chance to win a new Infinity if I stopped in during their Grand Opening Sale. Read more →
Magnetic Advertising - The Only Way To Advertise
Thousands of companies over the years have wasted money on printing leaflets and flyers, only to find that most of them end up being thrown away, or put in a kitchen drawer never to be seen again. Read more →

Aphorism

The hardest thing in the world to understand is the income tax.

Albert Einstein


Contents

All about business in russian