Advertising

Know the Difference Between Radio Ads That Work - and the Other Ninety-nine Percent
Do the first five seconds of your radio ads make anyone want to hear more? Probably not. The writing and voicing of 99 of 100 ads share this quality: they? Read more →
Lamination of Signs
I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example. A plastic finish is placed over the menu to protect it from food and stains. Read more →
Lanyards - Then and Now
Most adults remember making lanyards at camp or in after-school youth programs. Some of them get a kick out of the thought that they?ve never really outgrown them, because so many people wear a lanyard as part of their work attire. Read more →
Large Helium Balloons for Advertising
Jackyln is an executive for one of the largest companies in the mid-West. After the recent major between another firm in the Upper East Coast of Manhattan, the CEO wanted to go national. Read more →
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now mind you it? Read more →
Launching A Brand At The Super Bowl With "Dreadful" Packaging
I picked this up on the news this week and was interested to hear Ad Age critic Bob Garfield's take on the Super Bowl ad for American Home Health. Although he loved the ad, he hated the packaging and in most cases the packaging is what will sell the product -- or not. Read more →
LED Moving Message Displays
LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED? Read more →
LED Score Boards
LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy ? Read more →
LED video Displays
LED video displays give you the power to communicate, to motivate, and to entertain. Led video displays are seen to be sited for outdoor advertising, in casinos, for events like sporting events in stadium and arena, for staging and mobile display etc. Read more →
Let's Bring Out the Message to Thousands of People Using Wristbands
If you are trying to convey a message to the people around you, the easiest and the cheapest way to do it is use rubber silicone wristbands. These silicone wristbands are highly customizable and eye-catching. Read more →

Aphorism

Reporters would say, you mean they gave you guys a Nobel Prize for something as obvious as that [Modigliani & Miller theorem of corporate valuation]? And I’d add, Yes, but remember, we proved it rigorously.

Merton Miller


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All about business in russian