Advertising
How Well Do Postcards Work?
The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions,? Read more →How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Read more →How You Measure Yourself Is How You Motivate Yourself
One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Read more →Humor and Advertising Don't Mix? You Just Don't Have a Sense of Humor!
Humor: One of the Best Advertising MethodsSex, money, and religion. What do they all have in common? They are the three subjects that are most powerful when getting a person? Read more →Humor in Advertising
Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. Read more →I Don't Want to be Different
To succeed in today?s crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. Read more →If You Could Advertise Alcohol, Smoking Or Gambling, Which One Would It Be And Why?
Alcohol advertising is fiercely competitive and at the same time immensely creative. This relationship is intriguing, as I believe that intense competition fuels agencies to raise the standards of excellence in achieving innovative communications. Read more →If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:? Read more →If You Keep on Doing What You Always Did
Traditional advertising isn?t dead, but its health is poor. TV, radio, cable, newspaper, yellow pages, coupon mailers and outdoor advertising, are becoming weaker by day. Read more →If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don?t Rely on the Yellow Pages Like They Used toCustomers? buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you? Read more →← Previous Next →
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Aphorism
In investing, rely on the ordinary virtues that intelligent, balanced human beings have relied on for centuries: common sense, thrift, realistic expectations, patience, and perseverance.
John Bogle