Advertising
Does Post Card Advertising Really Work?
You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. Read more →Does Your Advertising and Marketing Talk to Your Customer?
It is paramount that your advertising and marketing in your company that you put out into the public talks to the customer. So often, small business brochures and advertising talks about the company and not about what is in it for the customer. Read more →Does Your Advertising Deliver the Right Message?
So often small business owners will design their own advertising and some do an exemplary job, but then some don?t and it is a shame really. As a former advertising representative for an Aviation Trade Journal in my younger years, well let? Read more →Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One
The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Read more →Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two
In part one of this article we discussed the importance of the look or appearance of your brochure.The look or image that your brochure conveys is vastly important. Read more →Don't Assume People Care
It has been said that nobody reads ads. People read what interests them, and sometimes it is an ad. Of course this was professed by a 1960?s advertising man in a time when it was still possible to evade advertising messages every once in awhile. Read more →Don't Be a Secret Agent
This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business. Read more →Don't Damage Your Brand With The Next Cheesy Cable Ad
We?ve all seen, and laughed at, the cheesy cable ads. From the low-quality video production, the ugly flashing headlines, the silly scripts, the ridiculous acting? Read more →Don't Just Stand There - Say Something!
The biggest sales meeting of your life lurks. A sales meeting where you're career may well skyrocket if you close the deal. You're psyching yourself for the big 'Sales' day. Read more →Don't Mistake a Web Site for Advertising
Many small business owners make the mistake of thinking that putting up a web site is advertising. They think it's like putting an ad in the paper that will bring in business. Read more →← Previous Next →
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114
Aphorism
I will tell you the secret of getting rich on Wall Street. You try to be greedy when others are fearful, and you try to be very fearful when others are greedy.
Warren Buffett