Advertising
Be Creative - Effective Advertising Is Extremely Important
Don't be embarrassed when it comes to advertising. Sell yourself and you will succeed. Without advertising, there is no exposure, and without exposure, there is no business. Read more →Be Imaginative
What?s the easiest way to kill a great ad campaign before it even begins? Take it too seriously. Advertising is not rocket science. You shouldn?t need a degree in the physical sciences to create or understand an ad. Read more →Be Rebellious
In order to get consumers (whether they are retail or service customers or business- to-business audiences) to notice an advertising message, many companies resort to loudness and one-upmanship. Read more →Be Single Minded
You?ve read about the importance of being courageous, rebellious and imaginative. These are all vital ingredients in an effective advertising campaign. Read more →Be Wary of Green Washing
Products on market today that claim to be recycled or have recycled content in them may not be true. Because there are not any regulations in place about recycled content, it's often confusing and misleading to consumers. Read more →Become a Storyteller Not an Advertiser and Watch Your Traffic Increase
When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? Read more →Beer Commercials
Beer is one of the oldest beverages humans have produced, dating back to at least the 5th millennium BC. Beer is even part of the recorded history of ancient Egypt and Mesopotamia. Read more →Benefits Of The Business Cards
Sometimes being at the right place and time can do wonders for the business. This can happen in the street or in the mall and starts by just approaching a stranger. Read more →Best and Worst Commercials of 2006
We have reached the halfway point in the 2006 season of commercials. We kicked the season off with the studs and duds of the Superbowl commercials where we all loved the FedEx cavemen and the Budweiser Streaker. Read more →Big Blow Up Gorillas for Adverting Your Store
Perhaps you have seen the catalogs or talk to a company that rents giant blowup guerrillas that you can use to help advertise your store. But does it really makes sense to put a big blow up guerrilla in front of your store to make people look and get their attention? Read more →← Previous Next →
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Aphorism
Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.
Albert Einstein