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Advertising

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog. Read more →

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

Any business needs effective advertising to be successful. Here are some words and phrases that will help you to write successful ads.100 Excellent Words Absolutely. Read more →

11 Key Steps to Developing an Effective Advertising Plan- from a South African Perspective

Once you have defined the target market, you can begin to design an advertising message and choose the media to transmit it. The advertisement should be built around a unique selling position, a key consumer benefit of the product or service. Read more →

11 Tips for Working with an Ad Agency

Think you work well with your ad agency? You probably don?t. Companies go to ad agencies to get results. And if you?re like most companies, it is a very one-way relationship. Read more →

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made cards just don't compare to the quality of professionally printed cards. Your cards reflect your business - do you really want your cards screaming cheap! Read more →

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business. The astute merchant understands the newspaper?s weaknesses and works to avoid them whenever possible. Read more →

14 Places to find Great advertising Ideas - from a South African Perspective

Creating great ideas is not a very difficult task to overcome, you may say " .. But, I do not have a creative bone in my body". All I can say to you is open your eyes, think out the box and generating ideas will literally fall into your lap. Read more →

15 Effective Tips for Advertising and Marketing through the Mail - From a South African Perspective

Although many of the best-known catalogues come from large companies, the mail-order business presents incredible opportunities for small businesses with the right blend of products, marketing strategies, prices and target customers. Read more →

15 Sure-Fire Yellow Page Headlines Guaranteed to Get Attention

I?ve been advising and counseling businesses on their Yellow Page advertising since 1976. During that period, I?ve placed ads in every media imaginable and consulted to over 7000 businesses. Read more →

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least one copy of "the book". Read more →

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