Advertising
Advertising Traps and Controlling Costs
For the small business person who knows they must advertise to bring in a steady stream of new clientele to grow their business they must be wise with their choices in advertising. A bad move can cost them thousands of dollars and yield lousy results.
For instance advertising on Cable TV during election time, will generally get your ads in poor time slots plus it costs more money during these times. To get specific placement costs even more.
Another thing small business people do is sign up for long-term display ads in Newspapers only to find those ads do not pull or even bring in the wrong type of clientele and then they are stuck with them for the term of the ad campaign that they signed up for.
The worst trap most small business people make is to advertise in the Yellow Page with a huge ad such as a Half Page, which is charged to them monthly on their phone bill. Some cost over $1,000 per month and when they do not pull in customers, that is a whopper of a hit for a new business just starting out. Especially considering you need to sell 4-5 dollars to make only one dollar.
What can you do to make sure you do not fall for advertising traps from fast talking sales people? Well, talk with other fellow business people and ask what is pulling for them in their advertising, then decide if their business model and customer target type is similar to yours. If so perhaps you might be better trying that first? Consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
Lance Winslow
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