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Advertising

Advertising to Aliens is Easier than to Humans

If you run a business and you are trying to get customers in the front door you may find it interesting that it is much easier to advertise to aliens than it is to advertise to humans. Read more →

Advertising to Create a Trend

Is it possible to use advertising to create a trend? Can we use advertising to start a social movement? Can advertising be used to get the ball rolling and change the way our society works? Read more →

Advertising to Increase Market Share

All good advertising starts with a complete analysis of the market. That means considering the competition, the customer, and the advertiser. Completion of market analysis begins the process of creating a brand and the advertising that steals market share from the competition. Read more →

Advertising to Promote a Massage Service

When advertising a massage service it is very important to set your company above the rest of the companies in the industry and the public perception, which is so pervasive. Read more →

Advertising to Promote a New Tech Product

Advertising a new tech gadget or toy is much different than advertising a more well established product. The customer needs to be excited and put it on their must have list to buy; to be the first on the block to have one. Read more →

Advertising to Promote a Service Business

Do you own or run a service business? Are you looking to get more bang for your advertising buck? Have you tried Yellow Pages only to find the cost is outrageous and the competition is fierce and then field half the calls coming in knowing they are merely competitors shopping you? Read more →

Advertising to Support your Brand

There are many types of advertising and there are many reasons that companies advertise. Most of the time companies advertise a special or a sale in order to get customers to come in the door and make purchases. Read more →

Advertising Today - Strategies for the Short Attention Span

My years in radio taught me that the most effective means of ratings success is to speak to the audience you want instead of the audience you have. It can be a long process, and it takes patience to develop and grow your message before you see results. Read more →

Advertising Today Pays the Bills Tomorrow

They say advertising will help build your business and indeed Ted Tuner use to say; Early to bed, early to rise, work like hell and advertise. And the young Ted Turner meant it too. Read more →

Advertising Traps and Controlling Costs

For the small business person who knows they must advertise to bring in a steady stream of new clientele to grow their business they must be wise with their choices in advertising. Read more →

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