Advertising
Advertising on Local Cable or Radio, Which is Best and Why?
Most advertising executives and their sales forces will have all sorts of statistics why radio is better than cable television advertising or why cable advertising is better than radio. And each set of statistics is rather convincing indeed.
Yet they contradict each other completely, but why? Well simple really you see the radio advertising sales people want you to put your advertising budget, all of it with them, while the Cable TV advertising executives are dead set on capturing your advertising dollar to their firm.
No doubt they are competing media and often the same company owns both and will either try to give you an advertising marketing mix or attempt to fill up whatever slots of whichever media needs to be filled up that week, month, season or year? Great and that makes sense for them, but what about your business.
You must make sure you get maximum bang for your buck and you cannot spend all your money on Cable Ads or Radio, I mean you have lots of other expenses too right? Sure, what about employees and rent on your location? If you spend all your money on advertising, you will be out of business or have no employees to help all these new clients who will be supposedly flooding in right?
The truth about these two forms of advertising is both are quite good depending on the type of business you operate, drive times and costs of radio slots and the peak political ad seasons for evening programming, which are often costly but those ads do pull. Perhaps your business sells hobby crafts to women who may be home during the soap opera time of day? Well cable is really cheap during the week on those times.
What if you business caters to security professionals, such as gun sales? Well after midnight radio gets rather cheap too. You must take a good hard look at your business and what is available and what will pull in your clientele, Consider all this in 2006.
Lance Winslow
Lance Winslow
Tags: Advertising on Local Cable, Radio, ads, marketing mixSimilar articles
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