Advertising
Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.If you don't remember anything else about marketing, remember this: Frequency is king. Read more →Advertising on Local Cable or Radio, Which is Best and Why?
Most advertising executives and their sales forces will have all sorts of statistics why radio is better than cable television advertising or why cable advertising is better than radio. Read more →Advertising on Pooper Scoopers at the Rodeo
Recently I was at the big rodeo and I noticed on the back of the pooper scoopers that are used after the bull rides, as sometimes there is shall we say droppings from the big bull on the ground someone has to come out and scoop it up. Read more →Advertising on Television with Infomercials
At about the same time the infomercials were making it big on late late night TV, I was attending underground theatre and watching a show which took a multimedia approach: the play featured actors living their lives and gigantic screen overheads with Stepford-like hosts jamming infomercials at both the characters and the audience. Read more →Advertising on the Back of Toilet Paper is Profitable
What will the advertising executives think of next? Many small businesses will try new forms of advertising because the Yellow Pages doesn't work. In fact one of the most interesting new ways to advertise is to buy a space above urinals and it was proven that that works five times better than yellow page ads. Read more →Advertising Online Websites Using Traditional Print Ads
Ever think about advertising online websites using print ads? No? Don?t fret. Most people haven?t thought about it. Most people don?t do this. But if you have a website that? Read more →Advertising Pitfalls
Perhaps the greatest obstacle to good advertising is excess. Ads can end up so crammed with ideas and features that they appear dense and uninviting. Read more →Advertising Primer for Fast Learners
Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn? Read more →Advertising Questions Answered
1) If we accept that every business must have a mailing list. To me this is fundamental. The new business with one customer has a mailing list of one plus prospects? Read more →Advertising Risk - Social Proof Overpowers Authority
The other day I was out for a mountain bike ride in a nearby wilderness area. As I neared the woods, I noticed a police SUV stopped by two bikers. It looked like the police were talking to them about something, then the car took off down a trail in the direction of a dense part of the forest. Read more →← Previous Next →
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Aphorism
He replied, "Compound interest."
Albert Einstein